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Bu kadarı da pes! Dünya Kupası'na damga vuran skandal reklam!
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  1. Haberler
  2. Futbol
  3. Bu kadarı da pes! Dünya Kupası’na damga vuran skandal reklam!

Bu kadarı da pes! Dünya Kupası’na damga vuran skandal reklam!

2018 Dünya Kupası Tanıtım
2018 Dünya Kupası Tanıtım
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Ünlü fast-food zinciri Burger King’den skandal reklam paylaşımı geldi, tepkiler çığ gibi büyüdü.

Burger King, Dünya Kupası’nda oynayan futbolculardan hamile kalan kadınlar için 3 milyon Ruble (233 bin TL) ödül ve ömür boyu bedava Whopper teklif ettiği bir reklam yayınladı. Elbette bu reklamın ardından da özür gecikmedi.

Burger King’in Rusya kolu olan şirket, akıllara zarar bir reklam anlayışıyla hareket ederek, belki de tarihin en berbat reklamlarından birisine imza attı. Rus kadınlarını Dünya Kupası’nda oynayan futbolculardan hamile kalmaya teşvik eden reklam metni, dünya medyasında büyük yankı uyandırdı. Hatta bunun için reklamda 3 milyon Ruble ve ömür boyu ücretsiz Whopper bile teklif edildi.

Gelen tepkilerin ardından şirket özür dilemek zorunda kaldı.

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